Strategy

Our Markets

The global health and wellness market (according to McKinsey) is estimated at $1.5 trillion.

Driven by growing prevalence of chronic lifestyle diseases across the globe

5-10% annual growth predicted over next five years

Accelerated shift towards “personal health and wellness” following COVID-19

79% of respondents in six countries claimed that wellness was important. 42% said wellness was a priority (McKinsey)

Functional Medicine

Functional medicine is a patient-centred approach to medicine which is increasingly being adopted by clinicians worldwide.

The US is currently the leading market for functional medicine lab testing, as a result of increasing demand for personalised medicine from patients.

$5,566m

Estimated global functional medicine lab testing market by 2025

10%

Annual growth between 2020 and 2025

<100,000

clinicians (60% medical doctors) adopt a functional medicine approach

Leading market for functional medicine lab testing

Increasing demand for personalised medicine

Growth projections for APAC and Europe will see these regions soon fall into step with the US and Canada.

Customer Base

Health & Wellness | Functional Medicine | Sports Medicine

Government and private hospitals/clinics

Reference laboratories

Nutritionists

Naturopaths

Functional medicine healthcare practitioners

Our tests are typically used where there are chronic long term inflammatory conditions that are linked to poor gut health or by healthcare consumers wishing to maintain health and wellness

Opportunities for Growth

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